I was there at the beginning, the birth of a luminary. I was a grad student at California State University, Chico, about 90 miles north of Sacramento, Ca. Not a fan of talk radio, occasionally I’d pick up the AM radio signal of Sacramento’s KFBK for news and information. Serendipitously, I happened to be tuning in when the station was auditioning a guest host after their headliner had been forced to resign after making an ethnic joke. The replacement was funny, entertaining, and the style was light and beckoning. He stayed. He was Rush Limbaugh.
My wife remembers me coming home from the campus one day and laughing. I told her of the funniest radio program that I discovered from just cruising the dial. It was the beginning of Talent on Loan from God.
From where did the star of Rush arise? Limbaugh as the beneficiary of a generational rethink that was taking place in the late 1970’s. He came at the right time.
Again, in an earlier incarnation as a grad student, this time at UC Santa Barbara in the late 1970’s – I seemed to be in perpetual grad-student mode at that time in my life – I attended a campus open-air talk in 1977 or ’78 on the state of national affairs. Hyper-inflation, the humiliation of the fall of South Vietnam and Southeast Asia, the attendant slaughters and holocausts, and the sinking mood in a seemingly impotent country were current events, not the third-to-last chapter in a high school History textbook. When questions were allowed at the end of the talk, I remember shouting a rhetorical query on the cause of our malaise, “What about our rampant consumerism?” That shows where my mind was, as it was for many of my age at that time. It was nonsense, absolute nonsense.
The horrifying scenes of the fall of Saigon and the ghoulish totalitarian genocides coming out of the place that we abandoned, Southeast Asia, shocked me. My philosophical transition started. I began to discover a new counterculture, one long in existence and counterpoised to the left/liberal Ivy League hegemony, an older relative of the smothering orthodoxy that dominates our cultural commanding heights today. Milton and Rose Friedman, the Chicago School of Economics, Thomas Sowell, Arthur Laffer, George Gilder, Jean Kirkpatrick, Jean-François Revel, and National Review soon followed. The candidacy of Ronald Reagan politically encapsulated the trend. And for the average lunch-pale man and woman, there was Rush Limbaugh.
Limbaugh became a cultural event. He was the right’s SNL. His stunts offended the liberals in the newsroom at KFBK. In their stunted minds, conservatives were dour people of mundane prospects. But with this guy, they were parodied and they didn’t like it. Still don’t.
From his perch in the studio, for instance, he followed the progress of a coast-to-coast nuclear freeze march that was meant to stymie Reagan’s attempt to counter the Soviet’s buildup of nuclear missiles in Europe. Limbaugh would find their location, call someone in the town at random, and ask them about the marchers. He’d crack jokes with the resident about the lefty marchers traipsing through his or her town. It was great radio, and enough to cause you to stop what you were doing and listen.
Who can forget the Rush dictionary? There were “feminazis”, women that he characterized as not able to get a date with a man, nor wanting one. There was the story of watching a woman “farding” in her car. He took awhile to explain that “farding” meant the application of makeup. The Kennedys were a rich vein of humor, particularly Ted who had a hard time finishing a statement without blubbering. Limbaugh did to liberals what liberals have been doing to the rest of the country from their monopoly perch of their own Versailles that stretched from Manhattan to Hollywood to the Ivy League.
And then there was Dan’s Bake Sale in 1993. It started as a conversation with a caller, Dan, who said he couldn’t afford the Limbaugh Letter because his wife didn’t like Rush. Rush borrowed his idea of a bake sale to pay off the national debt and suggested the idea to Dan. The idea caught fire among “dittoheads” and before anyone knew it, 65,000 people gathered in Ft. Collins, Co. Think of it as Rushstock ’93. Rush was rockin’ fun.
Rush was fun and the Left was exposed as killjoys. The left dished it out but couldn’t take it. There’s been a role reversal: the liberal establishment and their media mandarins have become the “Church Lady” without the church. Snowflakes spitting and fuming and disrupting anyone who can’t countenance their inanities were bound to produce real time material for the lively mind of someone like Rush. In those early days, Rush could take these cranks without any self-awareness and turn them into entertainment, and the object of a little deserving ridicule as well.
The “drive-bys” still harbor resentment for receiving what they have been dishing out for half a century. Nicholas Kristof, New York Times columnist, on today’s Hugh Hewitt show couldn’t bring himself to say anything positive about Rush when given the opportunity. Crickets. Wikipedia devotes an entire section to his personal problems (divorces and addiction to pain killers) and another one trying to impose the opinions of “fact-checkers” over his. This isn’t fact-checking; it’s opinion cancellation. Julia Wick, Los Angeles Times staff writer, came out with this gem, “… he helped bring conspiracy theories and racist, misogynistic vitriol into mainstream political discourse ….” They hate him for laying bare their pretentiousness. The emperors and empresses have no clothes.
Rush, RIP. We’ll miss you.
If you’ve got time, grab a cup of coffee and take a glimpse of Talent on Loan from God: his 2009 speech to CPAC.
RogerG