Electric vehicles are still nuts, and still useful to make revolution pay. Some titans of industry will smatter themselves with ill-repute to make a buck from current revolutionary fad-thoughts. For instance, the junk-thought associated with the religio-ideological cult of climate change. For instance, the corporate heavies angling for advantage at Audi and most of the rest of the auto industry.
Revolutionaries don’t care one twit about the bigwigs except as useful idiots. How useful? Lenin put it quite succinctly: “The Capitalists will sell us the rope with which we will hang them.” Right now, the fire breathing zealots of the cult are oblivious of your needs to get to work or have a little vacation happiness to make life a bit more pleasant. They want to shackle you to the ev whether it works for you or not. And there is no shortage of corporate honchos who, like vultures, would like to ride the wave for fun and profit. Some may actually believe the jargon.
Case in point: Ms. Hildegard Wortman, Audi’s head of sales and marketing, who said,
“. . . why we are doing this. Not to sell another technology; we are doing this to decarbonize, and we need to come to an end with fossil fuels.”
I’m skeptical. The cult dominates the state and then uses the state to make the people conform. For Wortman and Audi, why not hitch a ride on the crusade, because the commissars are going to force the folks into buying them anyway. Push the propaganda for it will contribute to the bottom line. Heck, it’s been done before. It’s the tried-and-true practice of crony corporatism to ally with the ruling zealots with the guns.
If you are going to cater to the revolution for fun and profit, may as well go all the way. May as well patronize the whole program, including the Frankfurt School/Marcuse/Gramsci neo-Marxism that is reflected in the wokedom of “critical (race, legal, gender) theory”. Go to the Audi website and you’ll find:
“The colonial mythology of technology that saw us as superior to nature and shepherded only the Eurocentric technologies through to the present was wrong. Rather than continuing a narrow view of technology informed by our distance from nature, we must acknowledge that the Enlightenment mythology of technology was just one way and not the only way for humankind to progress.”
Is this from Audi, or the Princeton’s ASB?
An electric vehicle with its humungous batteries will span our “distance from nature”? Take a look at the pictures below. Is this uniting us with nature or gouging into it?
Pardon my cynicism but what happens after they’ve forced us into filthy, foul-smelling mass transit, sitting beside injecting drug addicts and the psychotic, and into an ev, and then pull the rug out from under us with blackouts and mandatory closures of the mines producing the battery materials? The same people who want you in the ev also don’t like cars, electric or fossil fuel, period. Their crocodile tears come to mind in regard to your predicament.
Indeed, rope selling for Audi and a descent into the 19th century for the rest of us.
RogerG
Read more here:
* Audi’s Hildegard Wortmann interview at “Audi’s Hildegard Wortmann: ‘Edutainment’ needed to boost consumers’ confidence in EVs”, Larry P. Vellequette, Automotive News, 7/30/23, at https://www.autonews.com/executives/audi-sales-marketing-exec-says-ev-marketing-must-change
* The Audi statement of wokedom: “Five theses on progress”, in interview with New York-based Julia Watson, at https://www.progress.audi/progress/en/julia-watson-describes-her-stance-using-five-theses-on-progress.html#:~:text=The%20colonial%20mythology,humankind%20to%20progress.
* A general overview of Audi and the ev craze: “EVs Aren’t Undercooked, You’re Just Stupid”, Luther Ray Abel, National Review Online, 7/31/23, at https://www.nationalreview.com/corner/evs-arent-undercooked-youre-just-stupid/