Please watch the clip of political sloganeering in March Madness:
I love March Madness . . . until this year. Today, the c-suites managing the tournament from their metropolitan lairs gave us a steady diet of messaging, or what is often called “virtue-signaling”. It’s simply revolting to find almost everything polluted with not-so-thinly-disguised political messaging. With the tournament as a backdrop, you can see it on everything from the team warm-ups to the litany of ads punctuating every broadcast. This isn’t basketball. It’s the same monotonous, droning sermon in the church of the woke revolution.
We are pummeled by “Black Lives Matter” (and its companion, “Stop Racism”) which, by the way, was worn by the players of the tournament’s “Cinderella” team, St. Peters. Nothing new here. The banality has been with us since neo-Marxist hooligans started chanting “Pigs in a blanket, fry ‘em like bacon” in 2014. What does the slogan mean? Simple, and it’s not the obvious. If we were limited to the direct meaning of the words, it would be the equivalent of “Breathe” on the St. Peters’ t-shirts. The slogan is the crowd favorite of revolutionaries for a reason. It pushes the same tired, worn-out oppressor/oppressed gag. The real meaning: a state takeover of life by us (Antifa, BLM, Inc., snotty upper-middle-class whites, college ASB’s) is essential to make “Black Lives Matter”, and the lives of all the other identity clients in our sloganeering repertoire. It’s revolutionary theater.
Not content with that, we get walloped by ads from the NCAA, Buick, and Adidas. The point in the NCAA commercial is a pure inanity. They are committed to “opportunity” for “all of us”. Well, if they weren’t, they’d be sued. What’s new here? Virtue-signaling. The NCAA’s corporate bigs are saying that they aren’t like those yahoos at Trump rallies. They don’t discriminate . . . in sports that have to discriminate, as in distinguish between winners and losers. To get around the reality that not everyone gets a trophy, they inundate us with images of the Supreme Court’s “protected classes”, as if there is a shortage of black players on basketball teams. Do we really have to be constantly reminded, going back decades, that Title IX commands equality in sports, that there exist women basketball players?
They do the “opportunity” schtick to such an extent that they’ve created real opportunities for men to compete on women’s teams. Can’t make a go of it on the men’s team, jump over to the woman’s pool after pumping up on estrogen and announcing that you feel like a woman today, thanks to the NCAA. So much for opportunities for women . . . while expanding opportunities for men.
Car companies juice-up their commitment to the revolution by playing the statistical-disparity game. Going to a break during a timeout, Buick prints across your tv screen, “Over 40% of athletes are women, but they get 10% of the media coverage”. The ad continues, “Buick is committed to raising that percentage.” In actuality, they mean, shame on you, the viewers, for finding men’s basketball more interesting than women’s hoops. Bluntly put, that’s the rub. They, of all people, should know that ad exposure and expenditures closely track Nielsen ratings. Dah!
As for “raising that percentage”, Buick apparently believes that the natural human preference for watching excellence in greater physicality in speed, strength, and agility can be reshaped by c-suite decisions to spend more of the shareholders money on social engineering. Is Buick selling cars or militant affirmative action? Could the money on that ad campaign be better spent on improving Buick’s competitiveness with Toyota? Shareholders are indicted for letting them get away this.
And then we got Adidas’ ditzy ad offering (see below). They’re all-in for the trans agenda, the freedom of trans women to compete. And shame on you for not relishing the thought of your daughter sharing swimming lanes and a locker room with a woman with male genitalia. Are these folks selling shoes or gaslighting us into ignoring our lyin’ eyes?
For once, can’t we just sit down and enjoy the performance of exquisitely trained athletes and great coaches without the constant clamor of how committed the c-suite is to lefty politics? We need a separation of politics from athletics in much the same manner as some have constructed an impenetrable wall separating church and state. If we can ban the post-game prayers of football players and coaches, we ought to be able to keep the inane political opinions of billionaire athletes and c-suite execs from spoiling the fans’ experience.
For me, once again, I’m done with the whole sordid mess. They just made my time better spent in my garage working on the MGB and reloading cartridges for sport shooting. Please, stop the politics in everything, literally everything.
RogerG