*monoculture: noun; in agriculture, monoculture is the practice where a single crop, livestock species, or plant of one species that are genetically uniform at a time.
The term “monoculture” need not be limited to agriculture. It accurately applies to us and our time. It also has regurgitated throughout history. 1935 was the year of release for Leni Riefenstahl’s “Triumph of the Will”, a propaganda film commissioned by the Nazi Party about the 1934 Nuremburg rally (see it here with some commentary). Modern tyrannies seek to impose a uniform mind, a monoculture of thought if you will, and they have a plethora of media technologies to assist them like film and today’s Big Tech media tentacles. In 1935, the Party sought to implant the purity of the “kulture” of the German “volk”, and the Party and its Leader as the embodiment of it, as a pretext for mammoth social engineering that would lead, among other things, to the squashing of all dissent and eventually the Holocaust. Riefenstahl’s film was part of the program to further the goal of creating a Teutonic version of Rousseau’s General Will, a “will” that will not tolerate opposing views. It is happening to us, as I write, across a broad front of armies of sycophants under the command of powerful corporate boardrooms, ad agencies, Big Tech, Big Media, Big Entertainment, Big Sports (NCAA, NFL, NBA, MLB), etc.
We see the singular message everywhere from athletes’ helmets to streaming services, the networks, and commercials (like the one below). It’s a simple message: America is an oppressive society. It’s a very pernicious idea that has nothing behind it but rank repetition in our media-saturated world. The idea lies around like a loaded gun on a table in the memorable words of Justice Robert Jackson in his famous dissent in Korematsu, the 1944 Court decision that sanctioned the internment of Japanese-Americans during the WWII. He wrote that the Court in its majority opinion had “for all time…validated the principle of racial discrimination … The principle then lies about like a loaded weapon, ready for the hand of any authority that can bring forward a plausible claim of an urgent need.” Today, the monoculture that dominates our cultural commanding heights is the “hand” ready to inflict on the country the loaded gun of a racial jihad and reverse Jim Crow.
The real targets of the monoculture’s purveyors are anyone who doesn’t accept the idea. Those enemies of the monoculture’s “will” were neatly summed up in Hillary Clinton’s words from 2016: “… you could put half of Trump’s supporters into what I call the basket of deplorables. Right? They’re racist, sexist, homophobic, xenophobic, Islamophobic – you name it.” The tactic involves permanently branding your opponents through control of the media and endlessly repeating the slander. It’s happening right now.
It occurs when Big Tech “depltaforms” people and goes after Parler. Everyone else gets the message after a few scalps.
Look at the not-so-subtle messaging in the Apple commercial from last night’s college football telecast (see below). With a driving beat in the background, the voice-over childishly opines that “There’s a certain kind of person who won’t take no for an answer. They don’t walk in quietly. They parade in . . . status-quo breaking.” And what status quo are they breaking? Look to the placards on the wall or on a t-shirt. “Racism” and “Me Too” define that status quo: America, the racist and sexist pig. The whole ad was an incitement to bellow against “systemic” . . . anything, like the contrived-but-useful -isms or -phobias.
This is rank mental conditioning from a shallow crust at the top of our societal pyramid. The crust is not just socially shallow – a small percentage of the population living in exclusive isolation from the rest of us – but cognitively. All that they complain about are singular incidents that may or may not reflect an evil -ism, or is reliant on the numerical hocus-pocus of “statistical disparity”. The numbers may shed light on a problem, but they say next to nothing about causation. Why do African-Americans disproportionately show up in violent crime statistics? Is it because an entire system of police officers – black, white, Asian, Latino, men, women, et al – have it in for blacks? Or could it be the disproportionate presence of certain social conditions in our black communities that explain the disparity? Well, if your mental reflex is to hate America, then the “system” is your target of choice. Now, that’s a tall order – to tinker with an entire way of life – but it’s the one robust enough to justify great power for our power-seeking utopian busybodies.
Will half the country acquiesce to Big Brother’s message? Will they accept the grand social engineering crusade that will be in store for them? My guess is “No”. Deep cultural fissures already exist and the monoculture’s efforts to smash dissent will only exacerbate them. No amount of woke proselytizing by Big Tech and Big Media in their own versions of the “Triumph of the Will” will make dissenters conform.
A cold civil war seems likely. I just hope and pray it won’t turn hot. It all depends on how provocative the cultural Left pushes their project of smothering those who demur. Beware Big Business, Big Tech, and Big Media, you may find yourself deplatformed by half the country.
RogerG